Watch on Soap2day. The artistry and architecture of Bruce Goff reflects his innate ability to transform simple shapes and materials into imaginative, embellished artworks that convey texture, color and depth. His architectural style is free from predetermined form and begins with a feeling that grows out of function, much like a painting develops from inspirations. This artistic video, presented by Joe D. Price, is the winner of the 1962 Cannes Film Festival President's Award, Non-Theatrical Division.