Watch on Soap2day. Playful ramblers carrying Sunlight placards in a cow pasture in the Jura (Canton of Vaud). The respectable gentleman is none other than William Whiteley (1831-1907), founder of London’s first department store. Is this a home movie or advertising for the launch of the Sunlight Helvetia soap factory (Olten, 12 October 1898)? Maybe both.